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A good part of the difficulty is that attorneys, due to their training, find it difficult to visualize the future without substantive evidence. After all, if you are just starting out, you will have different goals and need different strategies than if you are heading an established firm after 30 years of practicing law. Not much more to say here other than just... you know, do it. “I will update our law firm CRM” versus “I will spend an hour every Friday updating our law firm CRM until it’s up to date.” So I urge you this year to do one thing differently: Turn your resolutions into real goals on behalf of your law firm. It's all about just starting. You could set a goal of “bring in ten new clients through digital marketing in the first quarter” or even something as simple as “establish a strong brand presence on social media.”. All of these goals should support a streamlined firm that’s built to last. Then look for ways to either improve your current efforts or add some new tactics. shows that 90% of the time, setting specific goals leads to more success and those with goals are ten times more successful than those without. Students will be familiar with Law Office Management technology Students will demonstrate proficiency in utilizing local websites to obtain forms for various court practice, i.e., Surrogate practice; Real Estate practice (Monroe County Clerk); Bankruptcy (electronic filing) A brand lives in images as well as words. New Goals to Consider for Success in 2018 Every professional needs goals. If that's your case, it's time to do a bit of self-analysis. When setting goals, you want to be sure that they’re: Here are some areas you should focus on including in your 2020 law firm goals and examples of tangible, reasonable initiatives. 1. Question: Our firm is an eighteen attorney insurance defense firm located in Los Angeles, California. By Legal Marketing Association For “Ask the Experts,” the Legal Marketing Association taps its leadership and membership brain trust to answer pressing questions on law firm marketing and business development. Commentary The 5-Step Path to Meeting Your Firm's Marketing Goals Law firms of all sizes struggle to define a marketing and business development pathway that … Don’t rely on hoping and wishing. One of the more daunting tasks (whether you are general counsel or not) is setting useful goals for the upcoming year. Adjust as you go and of course, set the next goal after you achieve the first one. Determine your firm’s actual strengths and weaknesses, then build goals around them. That's cool. KPIs measures how effectively your small law firm is achieving its objectives and goals. The end of the year comes up fast! After all, how can you set goals if you don’t know where you currently stand? Type of law and client. So, with that in mind, think big. You also want to decide on a budget for your marketing. Sally J. Schmidt. S.M.A.R.T. Copyright © 2020 SimpleLaw. Is there demand for your particular area of law? To be able to offer each year some legal services at … To increase the ability to serve public interest organizations each year. You know, working on that silver lining. As an example, let's say your goal is to grow your firm revenue by 20% for calendar year 2021. Achievable (a 10% increase in revenue versus double), Time-specific (to give a deadline so it gets done), Concrete (bring in five new clients next month versus vague “I want to be successful” goals), Create a client portal for more secure, consistent communication within two months, Convert to a cloud-based system to improve the ability to access client information on the go by the second quarter, Create task lists in your practice management system to cover everything you need for client intake for one practice area a month, Automate collections to reduce the time spent on it by 6 hours a month, Reduce overhead by 5% by the second quarter, 10 Tips to Streamline Your Year-end Process, What Every Lawyer’s Website Bio Should Include, How Small and Mid-Size Law Firms Are Using AI To Save Time, Your Law Firm’s 2020 Year-End Accounting Checklist, Using Tech to Boost Your Year-end Activities. Pay particular attention to specific fields like “construction-related work injuries.” Examples of client management goals could be: Think about the bottlenecks are in your current processes, what would have the most immediate impact on the firm and how to free up more hours to focus on billable time. It will make all the difference in the world. When you set your goals in January, they were fused to your passion, priorities, and purpose. Still, many firms never consider what they’re trying to achieve, and without goals, there’s no way to know whether you’re meeting your own mark. What's going on in your local community? For lawyers who are setting goals, there’s a lot that contributes to the growth of a law firm, so make sure you’re thinking big picture and pulling in goals that encompass every facet. For instance, if you work for a personal injury law firm, you’ll need a specific personal injury law firm marketing plan. The goals for your practice’s marketing plan could be to: Establish your law firm as an authority in the field of personal injury. Lawyers, too, need to the step back from the day-to-day bustle and look ahead. Take monthly metrics. Presuming a continuation of the current atmosphere, you know, a global pandemic and political and social unrest, and all of that. Share via: Email Facebook Twitter LinkedIn. The direction of next year’s strategy should be based on data to make sure it’s possible and that’s there no immediate red flags that need to be addressed, such as high revenue but very low profits. What's next? Did you complete all of the action items you set? I've been taking advantage of COVID, to the extent possible. You need to set measurable marketing goals. They are already working 50-60 hours a week. The letters stand for specific, measurable, attainable, realistic and timely. Goals like these are important for any law firm. For more information on experience monitoring, including original research, case studies and insights from … Optimize Your Online Presence to Grow Your Law Firm, Stay in touch with past clients and encourage referrals. Law Firm 2018 Initiatives and Goals. Sally Schmidt is President of Schmidt Marketing, Inc., which offers marketing services to law firms.She was a founder and the first President of the Legal Marketing Association. The key to making sure you cross off the items that are going to set you on the path to success in 2020 is by spelling out goals. There are a lot of elements that needs to be considered for each one such as the geographical location of the firm’s physical store, its size employee and profit-wise, and its level in the business development stage. Make the goal worth working for, but don’t set yourself up for.... Court date Software Technology, LLC, Which and Why to say other! What is the goal is to track it and be worth setting all... 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